Everywhere you look at the moment mobile apps are advertised on banners, tube posters, newspaper adverts and on the TV. The popularity of apps can be seen in new figures released by Flurry which show that mobile app use has overtaken web browsing for the first time in theUS.
The data also shows that those using apps appear to be glued to their smartphones and tablets with the average user spending an incredible 81 minutes playing around with them a day – that’s four minutes longer than watching Toy Story.
So why are mobile apps gaining more prominence and popularity? Well, the data shows that 47% use their apps to play games and 32% use social networking apps. Additionally, retail apps are also on the rise meaning you can pretty much plan your life through a smartphone. As well as playing Angry Birds.
Why should companies, particularly telcos sit up and take notice of this? According to Kåre Carlsen, Content Manager for Three, it’s important to have an app in order to engage with customers. ” I think the shift is coming into the business that more businesses use it as a corporate way into integrating with their customers and actually providing better service to them than they’ve ever been able to do.”
In his recent interview with Telecoms IQ, Kåre touched on a few hints that companies should consider when planning a corporate app: “[Apps are] very personal, it’s always online, it’s always in the pocket of the consumers. So instead of making a very broad and general path, you should think about how to constrain your message and the functionality stands you probably small screen, within the general consumers’ everyday life and how to touch optimise it.”
If you want to hear the full interview with Kåre Carlsen, please click here.
Developing corporate apps is just one of the topics that will be addressed at Mobile Application Development Strategies in September. For more information, please visit the Mobile Application Development Strategies conference website.