Visualising LTE networks across the world

July 26, 2011

With figures showing that more than 200 operators across the world are now investing in LTE infrastructure, it is clear that the deployment of LTE is a hot topic within the telecoms industry.

Since TeliaSonera launched the first ever LTE service in Stockholm, Sweden in December 2009, operators in countries across Europe, North America and Asia have followed suit in deploying their very own commercial LTE networks.

So how does the current LTE network world map look like? We’re glad you asked.

We’ve put this LTE world map together to visualise LTE across the world ahead of our LTE Deployment Strategies conference in November. Let us know what you think.

 

Click to see full map

 N.b. The above information is derived from the Evolution to LTE report from the GSA and was correct at the time of publication. Click to see the latest version.


BBC to crowdsource network coverage in the UK

July 18, 2011

Over the next month the BBC will undertake a huge project in order to map out the availability of 2G and 3G services across the UK in what it says will result in a clickable map of coverage.

Although surveys on network coverage across the UK do exist, this project will aim to be more extensive and be completely independent from the surveys that mobile network operators have carried out previously.

For this project to work, those taking part, who have to be using an Android device, will download an app which measures street level coverage in the background of your phone as you go about your day to day life.

This project will then give a clearer picture on what mobile phone services are really like and hopefully solve the mystery of whether it’s just my phone or if nobody can ever get a decent signal at Clapham Junction.

Ofcom has stated previously that mobile phone coverage in the UK is a priority and states that 91% of theUKhas 2G coverage while 76% has 3G coverage. The regulator is currently conducting its own research of coverage across the UK which will be published later in the year.

For those who are curious about taking part in the project, the BBC has said that the app uses very little bandwidth (so don’t worry about the battery juice) and that nobody’s personal data will be stored.

Back in April Milton Keynes was named as having the slowest 3G speeds in the UK while Peterborough had the fastest. The results of the BBC crowdsourced project will be an interesting read when they are published later in the year.


How will mobile technology develop?

July 12, 2011

Earlier in the year we spoke to Aimes Bositampen, CEO at Gtext Media, about the current state of play within Mobile Advertising, Mobile Data and Mobile Apps. This is what he had to say…

 


The Arctic Circle gets its very own LTE base station

July 5, 2011

The Arctic Circle has it all – snow, ice caps, polar bears and, of course, LTE base stations. That’s right a LTE base station.

Telenor Norway has launched the world’s most northerly LTE base station in Svalbard, located within the Arctic Circle. The site in Longyearbyen uses Huawei’s SingleRAN LTE solution and enabled those who attended the launch to gain access to HD video streaming at a speed of 100Mbps and access data quickly and seamlessly.

Extreme conditions in this part of the world makes it essential that this high speed connection is maintained and not damaged by the Arctic temperatures the region experiences. Norway are not the only Scandinavian country to roll out LTE in parts of the country, Sweden and Finland have also recently commercially deployed LTE.

So on your next holiday to the far north of Norway, maybe in search of the Northern Lights, you can record it, upload it, share it and stream it quickly and easily in one of the most harshest and remote parts of the world.

Interested in attending an LTE event? Why not come along to Telecoms IQ’s LTE Deployment Strategies which will be held in Berlin in November. For more information on this conference, please visit the LTE Deployment Strategies conference website.


Customers more likely to turn to social media to vent frustrations

July 4, 2011

Disgruntled customers are more likely than ever before to take to the internet to complain about a bad customer experience with most turning to Twitter to vent their frustration.

In a recent survey, the figures showed that more than 1 million tweets per week are in a direct response to a customer experience with 80% being negative or critical.

Most importantly, the survey showed that those who tweet about their bad customer experience have a broader impact on customer and brand advocacy than ever before. For example, the data showed that companies who provide a service for a customer in a specific timeframe will need to improve their customer experience to reflect frustrated complaints through the social networking site.

This is no surprise considering how immediate social media networks are and how users are able to directly contact the brands that they are annoyed with. Just think back a couple of years when Lilly Allen was more than annoyed with her internet from BT – a couple of hundred retweets later the service was fixed.

But how does social media fit into the overall Customer Experience Management strategy for operators?

Andrew Williams, Director of Customer Experience, Orange in a recent Telecoms IQ interview, while you can address negative comments it does take a while to see a shift in sentiment.

“We use the customer experience tracker, but also ally to that other surveys and operational KPIs. So we build up a really good picture of what’s driving our advocates and our detractors, to then put in place a programme to correct those issues, but to recognise that you need to be consistent and be in it for the long term because it can take many, many months to turn around customer experience issues.”

There are quick fixes to negative social media comments, for example addressing a problem that is gaining notoriety, however, these networks are just one channel in which to listen to customer feedback and should be incorporated into the wider CEM strategy. After all, it’s easy to get caught up with how immediate these platforms are.

Customer Experience Management in Telecoms will be held in Budapest in September. The conference will enable those who attend to develop and implement a customer-centric CEM strategy, effectively measure the customer experience and combat churn. For more information, please visit the Customer Experience in Telecoms conference site.

If you would like to listen to the full interview by Andrew Williams, you can here