Over the past few years, the growth in the hotspot market has largely been driven by wireless and broadband providers embracing Wi-Fi as an added enhancement to core services within their portfolio. As usage grows new research shows that there will be almost 120 billion connects in 2015.
The report conducted by In-Stat shows that worldwide hotspot venues will increase to over 1 million by 2013 and will continue to be a key factor in mobile operator’s data offloading strategies. Additionally, notebooks continue to account for the majority of connects but the rate of smartphone and tablet access is increasing rapidly.
“The hotspot market is in a continuous state of flux. Now over a decade old, the market is still undergoing significant changes in usage and business models,” says Amy Cravens, Senior Analyst. “Wi-Fi hotspots have become a service used to attract customers to other product offerings, rather than a standalone offering. Whether the product is broadband, mobile service, or a cup of coffee, Wi-Fi is being layered on top of core offerings as a competitive differentiator.”
Additional In-Stat research, Wi-Fi Hotspots: The Mobile Operator’s 3G Offload Alternative, covers how hotspots are being used, the frequency, and the occasion for usage. These all continue to transition due to a variety of factors, including: wide-scale adoption of Wi-Fi-enabled handsets and a blending of mobile and Wi-Fi experiences and further integration of Wi-Fi into mobile operator strategies.
Furthermore, the report also states that over the coming years there will be automatic log in and seamless access as NGH technologies are implemented, shifts in payment models will see free and bundled access and new application potential will see video and location based services.
If you are interested in finding out more on the above, Data Offloading Strategies takes place in Barcelona in December and will cover how to implement and leverage WiFi and small cells to cost-effectively expand network coverage and capacity whilst delivering an optimal customer experience.