As competition between broadband service providers hots up across Britain, BT has announced that they will be extending their fibre optic broadband network to 350,000 London homes and business throughout 2012.
Earlier this week it was announced that BT customers will soon benefit from speeds of up to 40Mbps and will, according to the operator, be able to download a single track of music in just 2 seconds. BT also claims that an entire album could soon take a mere 30 seconds to download!
Andrew Campling, General Manager, BT said: “The arrival of super-fast broadband in these areas is a huge boost for local businesses and households. These are economically challenging times and superfast broadband can transform their experience of the internet”.
While these speeds might sound like a huge leap forward for BT, the really top-end broadband speeds are still being delivered by rival company Virgin Media.
Virgin Media customers are already benefitting from speeds of up to 100Mbps, over double what BT are about to begin offering.
Jon James, Virgin Media Executive Director of broadband, said: “More and more people are choosing fibre optic broadband and making the most of superfast speeds. Virgin Media continues to deliver the UK’s fastest broadband, and we’re about to boost the speeds of millions of homes yet again with our doubling upgrade and the introduction of 120Mb”.
Speaking to V3 earlier this week, Ofcom’s Chief Executive, Ed Richards, welcomes these broadband speed increases across Britain and the competition that comes with it and “looks forward to further increases in UK broadband speeds over the next few years”.
As customer demand for superfast broadband continues to rise across Britain, it’s easy to forget that there is still a huge digital divide between rural communities and the more populous areas of the country.
With this in mind, the stage really is set for somebody to capitalise on this customer demand. The question is, will other service providers be able to keep up and overtake in 2012, or will Virgin Media remain the UK’s fastest Broadband provider?
Deploying super-fast broadband across Europe is the main focus of Telecoms IQ’s FTTx Summit, taking place from 23rd-26th April in London. For more information, visit the event website.