September 26, 2012
Offloading to WiFi networks is expected to grow 16-fold between 2011 and 2016, according to market research consultancy iGR. We all know that operators are desperately looking for ways to provide their customers with high-quality, reliable data whilst relieving congestion on their macro networks, and are looking at either WiFi or small cells to achieve this.
But, considering that WiFi offloading is predominantly driven by users manually choosing a WiFi connection rather than their mobile broadband connection, is this increase really likely to happen? According to iGR, it will if a move is made to operator-driven offloading in which the mobile operator actively switches 3G or 4G traffic to a WiFi network. But to make this work, operators need the right equipment in both the network and the handsets.
So how realistic is this 16-fold increase? And will operators prefer to invest in WiFi rather than small cells? These key questions are being addressed at the Small Cell and WiFi Offloading Strategies event in December. Find out the pros and cons of using either small cells or WiFi as a sustainable offloading solution and how you can deploy it quickly and effectively without disrupting your network.
When it’s all about providing seamless connectivity and a great customer experience, where would you put your money: WiFi or small cells?
Small Cell & Wi-Fi Offloading Strategies: 3-5 December 2012.
View the updated Final agenda or request one at firstname.lastname@example.org.
September 20, 2012
“In a challenging economic climate with strong price competition, using data to provide a highly personalised customer experience is key to ensuring customer loyalty,” says general manager of customer analytics and interaction at Pitney Bowes Software, Chris Lowther.
The organisation has released five tips for retailers looking to capitalise on big data and they are 5 top tips that we think can be transferred to any industry – particularly for telecoms operators:
- Collect information for the future. You might not be ready to act on a data strategy yet but it is time for all to start preparing for a more personalised future.
- Empower employees. Data is not just for the marketing department, but can be used to help staff interact with customers on a daily basis and prevent them from making the same mistake more than once.
- Trace your customers’ purchase history. Collect information about what is purchased, but also collect information about how it was purchased in order to improve customers experience and assist with cross selling.
- Win back opt-outs. Employees empowered with data to identify opt-outs can gather valuable information on why the customer opted out, and create new opportunities to reinitiate communication with customers.
- Track where customers are shopping. If someone only ever shops online, then sending them a store voucher could be a waste of time and money and is likely to end up in the bin, the report argues.
It is clear that retailers must get their data in order if they want to stay head of the game and it is now dawning on telecoms operators that the same is true for them. Just how can they source, collect and exploit the valuable data that they need to increase revenues and enhance the customer experience?
Big Data Monetisation in Telecoms: 22-24 January 2013. View the draft agenda.
September 17, 2012
Recent data from the Global mobile Suppliers Association (GSA) shows that 68 operators across countries have launched commercial LTE services in the last 12 months.
These operators are expected to have 152 commercial LTE services in 65 countries by the end of the year. This is an expected growth of more than 50% in the next quarter alone!
The GSA report also shows that there are a further 55 operators in 11 countries in the initial stage of negotiation to launch LTE services.
The UK in particular is accelerating its LTE launches and according to EE (the new brand for Everything Everywhere), its new 4G network will cover a third of the UK population by the end of 2012. Further towns, cities and rural areas, will follow rapidly with 2013 population coverage to reach 70%, with 98% covered by 2014.
It’s clear from this report that LTE has never been a hotter topic for discussion and, as 347 operators in 104 countries commit to commercial LTE network deployments, engage in trials, technology testing or studies, the momentum behind LTE looks set to explode.
LTE Strategies 2012 will focus on developing sustainable LTE business models and network migration strategies that generate revenue profit and growth. View the complimentary FINAL AGENDA for the conference.
An important discount deadline is coming up this Friday, 21 September 2012 (you could save up to €250).
You can book your attendance online or by sending a request to us at email@example.com.
September 12, 2012
Data has recently been described as the oil that will fuel operators’ future growth (Ovum, 2011), with some operators looking to transform themselves into companies that primarily manage data as well as providing communications services.
With operators currently under immense pressure to generate revenues and reduce churn in an increasingly competitive market, it is now imperative that they start to use their data to drive revenues.
As OTT players such as Google and Skype eat into revenues, operators are desperate to deliver new, compelling, revenue-generating services without overloading networks and without costs spiralling out of control. They have to find new ways to manage their operations and their data in order to stimulate revenue growth.
After conducting research with tier one operators across Europe, the biggest question they are currently asking is: just how do I collate, analyse and exploit the vast amounts of data in my possession?
Using insights from data to create value for the organisation, whether it’s the systematic identification of unused assets, network fault detection or uncovering customer insights, operator’s previously untapped data presents a significant opportunity to increase revenue, optimise costs and reduce churn. The big question now is, which operators will pioneer this new era of big data and lead the way as they strive to be seen as the best in their field?
Big Data Monetisation In Telecoms – 22-24 January 2013, London. Draft Agenda.