Is WiFi going to win out over small cells as the best option for offloading?

September 26, 2012


Offloading to WiFi networks is expected to grow 16-fold between 2011 and 2016, according to market research consultancy iGR.  We all know that operators are desperately looking for ways to provide their customers with high-Small Cell & Wi-Fi Offloading Strategiesquality, reliable data whilst relieving congestion on their macro networks, and are looking at either WiFi or small cells to achieve this.


But, considering that WiFi offloading is predominantly driven by users manually choosing a WiFi connection rather than their mobile broadband connection, is this increase really likely to happen?  According to iGR, it will if a move is made to operator-driven offloading in which the mobile operator actively switches 3G or 4G traffic to a WiFi network.  But to make this work, operators need the right equipment in both the network and the handsets.


So how realistic is this 16-fold increase?  And will operators prefer to invest in WiFi rather than small cells?  These key questions are being addressed at the Small Cell and WiFi Offloading Strategies event in December.  Find out the pros and cons of using either small cells or WiFi as a sustainable offloading solution and how you can deploy it quickly and effectively without disrupting your network.


When it’s all about providing seamless connectivity and a great customer experience, where would you put your money: WiFi or small cells?

Small Cell & Wi-Fi Offloading Strategies: 3-5 December 2012.

View the updated Final agenda or request one at


How IP Interconnection needs to evolve to enable QoS based services

August 22, 2011

Interconnection has, until now, provided operators with a huge source of revenue. However, with the recent directive to lower termination rates, and with many operators looking to migrate to All-IP networks, current interconnection models will need to be re-evaluated in order to comply with regulation and ensure profitable interconnection agreements for future networks.

So, what does this mean for operators? Telecoms IQ interviewed Thomas Gröb, Senior Expert for Regulatory Strategy at Deutsche Telekom, to see how European operators are meeting the recent regulatory changes.

To read the full interview, please visit the Interconnection & Termination Rates event website.

Telecoms IQ: Tell us a little about your vision for enabling QoS through IP interconnection – How can you ensure a quality enabled network?

Thomas Grob: Basically, we see two main approaches to achieve quality entirely over the internet. One is what we call, within the internet. The focus there is exactly to enable quality interconnection across networks. The focus is currently on the network interfaces. The other way is what we call without the public internet, which means kind of extranet solution that would be utilising specialised pipes. One example, in this direction is the IPX system that has been designed by the GSMA for example

Telecoms IQ: To what extent do you think that regulation can affect innovation within an operator?

Thomas Grob: The main effect that regulation can have on the innovation by operators can currently be seen in the ongoing net neutrality debate. This provides an opportunity for regulators to massively influence what is possible in the future and what is not. By this, I mean quality differentiation can be limited through regulations or ruled out entirely. We have seen permanent examples in theUS. They have put quite a restriction on the possibilities for example to monetise the of the market, or we can see an even more extreme proposal here in theNetherlands which tries to out-rule commercially oriented quality differentiation at all. It will be very interesting to see how this is going to develop in the future.

Telecoms IQ: Are there anyway operators are overcoming this?

Thomas Grob: I think the general approach chosen by network operators especially inEurope is to proactively go into the discussion. Try to explain that our plans by no means rule out innovation on the edge of the network or that we are trying to somehow leverage market power that might still exist in the excess part of the network. To really explain the economics at stake here. Saying that what network operators world wide are currently worried about is the sustainability of the so called over positioning approach. Basically, what we are trying to do is demonstrate really there is no need for further regulation and that especially the approach proposed by the European commission which focuses on promoting competition, transparency and users ability to switch their provider  is fully sufficient and also give the freedom to explore new business models.

Interconnection & Termination Rates takes place in Vienna from 19th – 21st September. The conference will enable those who attend to learn how to manage the implementation of lower termination rates and how to develop effective interconnect costing models for Next Generation Networks. For more information on the conference and to read the full interview with Thomas Gröb, please visit the Interconnection & Termination Rates website.