November 22, 2012
We all know that telecoms operators are sitting on vast amounts of data and information. The key now is that they tap into this potential goldmine of data and turn it into a strategic asset that can propel their business forwards, most crucially driving revenues.
At a recent conference, leading strategist Von McConnell, from the US giant Sprint said. “There’s a $260 billion advertising industry out there just trying to get at this data.″
With most operators appearing unequipped to successfully exploit their data assets they seem a long way from being able to capitalise on the emerging era of Big Data and take advantage of this new billion dollar industry.
Clearly there are still challenges to overcome, but operators need to act now or they risk being outmanoeuvred by the OTT providers who are poised and ready to take control. They must move quickly and develop new business models and strategic plans specifically geared towards Big Data – especially with M2M communications on the rise and the volume of data entering into an operator’s business about to explode.
The question for operators all over the globe is; are you ready to take action? Or, will you be left as nothing more than a dumb pipe in the emerging era of Big Data?
Come and debate the hottest topic in telecoms our Big Data Monetisation in Telecoms event and make sure you are ready to capitalise on the next big wave in telecoms.
Big Data Monetisation in Telecoms: 22-24 January 2013 – London, UK
Big Data Monetisation in Telecoms: View the Final Agenda.
Big Data Monetisation in Telecoms: Register Now.
September 20, 2012
“In a challenging economic climate with strong price competition, using data to provide a highly personalised customer experience is key to ensuring customer loyalty,” says general manager of customer analytics and interaction at Pitney Bowes Software, Chris Lowther.
The organisation has released five tips for retailers looking to capitalise on big data and they are 5 top tips that we think can be transferred to any industry – particularly for telecoms operators:
- Collect information for the future. You might not be ready to act on a data strategy yet but it is time for all to start preparing for a more personalised future.
- Empower employees. Data is not just for the marketing department, but can be used to help staff interact with customers on a daily basis and prevent them from making the same mistake more than once.
- Trace your customers’ purchase history. Collect information about what is purchased, but also collect information about how it was purchased in order to improve customers experience and assist with cross selling.
- Win back opt-outs. Employees empowered with data to identify opt-outs can gather valuable information on why the customer opted out, and create new opportunities to reinitiate communication with customers.
- Track where customers are shopping. If someone only ever shops online, then sending them a store voucher could be a waste of time and money and is likely to end up in the bin, the report argues.
It is clear that retailers must get their data in order if they want to stay head of the game and it is now dawning on telecoms operators that the same is true for them. Just how can they source, collect and exploit the valuable data that they need to increase revenues and enhance the customer experience?
Big Data Monetisation in Telecoms: 22-24 January 2013. View the draft agenda.