Is WiFi going to win out over small cells as the best option for offloading?

September 26, 2012


Offloading to WiFi networks is expected to grow 16-fold between 2011 and 2016, according to market research consultancy iGR.  We all know that operators are desperately looking for ways to provide their customers with high-Small Cell & Wi-Fi Offloading Strategiesquality, reliable data whilst relieving congestion on their macro networks, and are looking at either WiFi or small cells to achieve this.


But, considering that WiFi offloading is predominantly driven by users manually choosing a WiFi connection rather than their mobile broadband connection, is this increase really likely to happen?  According to iGR, it will if a move is made to operator-driven offloading in which the mobile operator actively switches 3G or 4G traffic to a WiFi network.  But to make this work, operators need the right equipment in both the network and the handsets.


So how realistic is this 16-fold increase?  And will operators prefer to invest in WiFi rather than small cells?  These key questions are being addressed at the Small Cell and WiFi Offloading Strategies event in December.  Find out the pros and cons of using either small cells or WiFi as a sustainable offloading solution and how you can deploy it quickly and effectively without disrupting your network.


When it’s all about providing seamless connectivity and a great customer experience, where would you put your money: WiFi or small cells?

Small Cell & Wi-Fi Offloading Strategies: 3-5 December 2012.

View the updated Final agenda or request one at


WiFi offload will be a huge topic for operators looking to deploy LTE

April 5, 2012

LTEAs some industry analysts predict that a whopping $10.84bn will be spent on global LTE infrastructure in 2012 alone, it’s no surprise that LTE deployment was a hot topic for operators and device manufacturers at this year’s Mobile World Congress in Barcelona.

At the dedicated LTE Forum key questions surrounding LTE were posed by the operators in the room:

Questions including:

– How can you optimise your LTE network deployment?
– How can you ensure that you successfully monetise your LTE network?
– How can you ensure optimal user experience from your new LTE network?

Following some general discussion from the floor, KDDI, Telecom New Zealand, Etisalat, Telenor and Reliance 4G took to a panel discussion where some important issues were raised by the panellists:

• Operators need to learn how to market LTE services correctly to ensure that they make a profit
• Network sharing is going to be a big topic over the coming few years if operators are going to keep costs down when deploying LTE – how do operators overcome the challenges associated with network sharing agreements?
• Operators need to determine how to ensure seamless connectivity  between WiFi and  LTE
• Operators need to know how to become super pipes not dumb pipes!

The panel went on to state that one of the biggest areas of investment for them was going to be E2E experience and transparency using performance analytics tools.

Additionally, as statistics show that 60-65% of people are using data in a home or building, it became clear that WiFi offload will be a huge topic for operators looking to deploy LTE.  Alongside this, mobile operators are placing more and more importance on working with their fixed line counterparts as they try to improve these relationships and leverage them to enhance user experience and monetise their networks.

A huge problem that was discussed in-depth was how to provide seamless connectivity across both fixed and mobile.

With huge growth in LTE investment predicted between 2012 and 2015 it’s clear that there are still a lot of hurdles for operators to overcome.  As critical questions remain unanswered, just how are operators going to ensure that they adopt the best LTE deployment methods and strategies that ensure both optimal user experience and the best ROI?

If you interested in LTE, topics will be covered at Mobile Network Performance Management in June. Additionally, LTE Deployment Strategies will be taking place November. If you are interested in hearing more about these events, please email