Offloading to WiFi networks is expected to grow 16-fold between 2011 and 2016, according to market research consultancy iGR. We all know that operators are desperately looking for ways to provide their customers with high-quality, reliable data whilst relieving congestion on their macro networks, and are looking at either WiFi or small cells to achieve this.
But, considering that WiFi offloading is predominantly driven by users manually choosing a WiFi connection rather than their mobile broadband connection, is this increase really likely to happen? According to iGR, it will if a move is made to operator-driven offloading in which the mobile operator actively switches 3G or 4G traffic to a WiFi network. But to make this work, operators need the right equipment in both the network and the handsets.
So how realistic is this 16-fold increase? And will operators prefer to invest in WiFi rather than small cells? These key questions are being addressed at the Small Cell and WiFi Offloading Strategies event in December. Find out the pros and cons of using either small cells or WiFi as a sustainable offloading solution and how you can deploy it quickly and effectively without disrupting your network.
When it’s all about providing seamless connectivity and a great customer experience, where would you put your money: WiFi or small cells?
Small Cell & Wi-Fi Offloading Strategies: 3-5 December 2012.